Thursday, 8 May 2008

Encert P4 D1

Whats EnCert

EnCert is a new company providing Energy Certificates to homeowners. They require a logo for their website and letterheads. EnCert needs the logo to look professional and make the clients to associated it with energy (gas, electricity etc).

Audience
Energy (Electricity, blue, gas, blue… look at other logos…. Perhaps GREEN for environmental theme.)
Selling 4+ bedrooms houses….. more money people….

The colour scheme
The colour scheme needs to be warm and use colour’s which could represent of electric and gas.

Final Design




Conclusion D1
The following picture does meet my requirements as it has a warm and energy feel to it, and it looks professional. The leaves in the picture and windmill suggest to the customer that it is energy efficient.

Tools and software

I have decided to use the photo shop application to design the logo. I needed to add text effects, clone different shapes in the image and change the contrast levels, so this makes photo shop ideal to use. By using these tools it makes the logo more proffesional and look like a logo which can actualy be used for the face of the company

File Type

I again saved the image as a vector image because then the user can make the picture larger and smaller without making the picture distorted. The picture size i have chosen to use is 500x800, i have chosen to use this because it is a suitable size for an logo. By using a vector image it makes it easy when reusing it over and over, for document headers, in emails and other places where the logo needs to be displayed.

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